Part III: Implications Drawn From the Grand Street Report and Chronicle of Philanthropy's "Next-Generation Donors Find Their Way"

At GiveProsperly, we’ve been deeply inspired by the findings from 21/64’s longitudinal study on the Grand Street program, which highlights how intentional investment in the next generation can transform philanthropy. Reading the study alongside a recent feature in the Chronicle of Philanthropy, "Next-Generation Donors Find Their Way, Plus Research on Social Giving," revealed intriguing parallels that offer valuable lessons for nonprofits and philanthropic organizations alike. Let’s unpack these insights and explore how they intersect.

Key Similarities Between the Studies

1. Investing in Formative Years is CriticalBoth reports emphasize the transformative power of engaging donors during their formative years. Grand Street participants, primarily in their 20s, found that structured opportunities for self-reflection and peer connection were pivotal to developing their philanthropic identities. Similarly, the Chronicle of Philanthropy’s study highlights how programs that engage younger donors, especially Gen Z and Millennials, can cultivate lifelong philanthropic habits.

2. Empowering Donors to Define Their VisionGrand Street’s success is rooted in helping participants define their values and philanthropic vision, allowing them to carve their own path. The Chronicle report echoes this, noting that many NextGen donors choose to pursue philanthropy independently when family structures are unwelcoming. Across both studies, the lesson is clear: empowering donors to take ownership of their giving fosters confidence and agency.

3. The Role of Social Connection and NetworksIn both studies, connection plays a central role. Grand Street’s peer-driven model provided a safe space for shared experiences, creating a supportive community where participants could grow. Similarly, the Chronicle of Philanthropy’s report highlights Gen Z’s preference for social media as a way to amplify their giving and inspire others. This underscores the importance of creating spaces—both physical and digital—where donors can connect and collaborate.

Contrasts: Gen Z's Digital Engagement vs. Traditional Peer Networks

While Grand Street focused on in-person retreats and close-knit cohorts, the Chronicle study reveals that Gen Z donors increasingly rely on digital platforms to share their giving stories and inspire others. Platforms like TikTok and Instagram have become tools for younger donors to amplify causes, tapping into a network effect that encourages broader participation. For nonprofits, this signals a need to blend traditional models of donor engagement with innovative digital strategies.

Lessons for Nonprofits and Philanthropic Organizations

1. Facilitate Identity Formation Before ActionPrograms like Grand Street prove that philanthropy begins with understanding oneself. Nonprofits should consider incorporating tools and workshops that help donors reflect on their values and vision.

2. Leverage the Power of CommunityWhether through in-person retreats or digital campaigns, fostering a sense of community can be transformative. Peer-to-peer connections—like those cultivated at Grand Street—allow donors to learn, grow, and inspire one another.

3. Embrace Digital StorytellingGen Z’s social media habits point to a growing trend in philanthropy: storytelling as a driver of generosity. Nonprofits should consider empowering younger donors to share their impact stories online, creating a ripple effect that encourages others to give.

Moving Forward: Blending Insights for the Next Generation

The findings from both studies underscore a clear mandate for the philanthropic field: invest in the next generation not just as donors, but also as leaders. By creating programs that nurture identity, foster connection, and embrace digital innovation, we can empower young philanthropists to create meaningful change.

At GiveProsperly, we understand the transformative potential of NextGen donors, as highlighted in both the Grand Street study and the Chronicle of Philanthropy feature. Our consulting services are designed to help organizations strategically engage with this dynamic donor group, ensuring they feel empowered, connected, and equipped to create meaningful impact.

GiveProsperly aligns with the insights shared here by offering tailored solutions that help nonprofits navigate the complexities of engaging NextGen philanthropists. Through innovative strategies and data-driven insights, we work with nonprofit, corporate, and foundation partners to maximize their fundraising potential, align with donor values, and create lasting change. If your organization is ready to unlock the potential of this emerging donor generation, GiveProsperly is here to help you achieve your mission-driven goals.

Let’s shape the future of philanthropy together.